About us

RE-WILD YOUR ROUTINE

datura swirl flower plum brilliance

Rewilding was my liberation. Through the daily routine of self-care I encourage you to Re-member and Re-connect to the natural world.  By offering small batch botanical skincare and wellness products made from wildcrafted plants I hope to Re-mind you that the natural world is inside us all.

As a body out of balance, I learned the importance of restoring harmony and equilibrium.   Through an awakening of sorts I decided to ditch the "dirty" and synthetics.  I placed my trust in nature and I found deep connection and healing.  It is this connection and my desire to share it with others that was the catalyst for creating a company that crafts entirely from plants, both wild and organic.

plum brilliance harvesting sage

My products are made from flowers, leaves, bark and resins of plant stands that I steward.  Plants I have been watching grow and change over the course of my life.  The Lemonade berries and California Lilacs that I would run through as a feral child in the foothills of southern California,  the Douglas fir, Cedar and Piñon high in the mountains where I escape urban existence.  The startling red flowers of Ocotillo and the heady floral aromatics of desert lavender deep in the heart of the desert floor.  These plants were my earliest friends and remain my greatest teachers.  The smells of black sage and coastal sagebrush are my perfume.

plum brilliance garbling herbs

Born of necessity and passion, Plum Brilliance Apothecary officially bloomed in 2014 and has been growing wildly ever since.

We Believe:

"You carry Mother Earth within you. She is not outside of you. Mother Earth is not just your environment. In that insight of inter-being, it is possible to have real communication with the Earth, which is the highest form of prayer. "~Thich Nhat Hanh

Interviews:

http://sdvoyager.com/interview/meet-apryl-martinez-plum-brilliance-valley-center/

https://shoutoutsocal.com/meet-apryl-martinez-herbal-alchemist-plant-lover/